It sounds effortless, which is only heightened by this cute video of Blood, Skrillex, and Bieber humbly kumbaya-ing it up: The drop in “Sorry” is straight-up glassy, ushered in by the super subtle swish of a broom or a horse’s tail. But on “Where Are Ü Now” and “Sorry,” the latter of which he co-produced with Blood (bka Blood Diamonds), he raises the stakes without resorting to Huge Overwhelming Sounds. There was a time when “Skrillex” was synonymous with a warbling drop, the kind that makes you feel queasy and sounds highly inappropriate in most day-to-day settings. (Note that the pan-flute perfectly soundtracks Bieber’s newfound Peter Pan aesthetic). When “What Do You Mean?” was released, a lot of people instinctively thought Skrillex had worked on it, because it dropped in the aftermath of a Skrillex x Diplo x Bieber collaboration filled with expensive sounding sounds, “ Where Are Ü Now,” and both light the fuck up with a pan-flute trill. In fact, it’s confounding to me that both of these songs weren’t produced by the same person. The production on both is the consistency of coconut-scented tanning oil - vaguely tropical, sparsely rhythmic, with a few sampled flourishes here and there, but never overwrought.
In the case of “What Do You Mean?” that motif was a ticking clock in “Sorry” it’s a high-pitched coo. The two songs actually sound kind of similar they both initiate with a lone piano note before a distinct motif takes over. The truth is, “Sorry” isn’t as immediately impactful as “ What Do You Mean?” was. In all honesty when this song dropped, Chris slipped it into the Week In Pop and we thought that was good enough. I want to be the first person to proselytize. My reason for this: So many of these songs will be ubiquitous in a few weeks’ time, so why rush? Over the summer, I couldn’t walk down the street without hearing “Fuck Up Some Commas,” and now I can’t escape “Hotline Bling.” But something about Bieber’s new shit makes me feel really fucking rushed. This is how I managed to hear “Sorry” within the first 30 minutes that it was released, which is impressive for me, because I am late to literally every single pop song despite the fact that I have James Rettig breathing down my neck every day in the office telling me to listen to Carly Rae Jepsen, etc. But now, I use Bieber’s Instagram for an entirely different purpose: To remind myself exactly when I can expect to hear his next fire single. There was a time when I followed Bieber on Instagram because he takes good selfies, and I like to see his new tattoos, and sometimes he hangs out with really cute dogs. Justin Bieber released his latest single, “Sorry,” yesterday afternoon and I watched the accompanying dance video seven times on repeat when it still had under 30,000 views.
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